The Objective

Ironside Computers had a loyal fanbase of gamers, but their product customization process was a confusing labyrinth that lost more customers than it earned. We streamlined this side of their business to improve customer satisfaction and take their brand to the next level.

Unique Problems to Solve

Making Customization Simple.

Ironside can do just about anything to a computer to tailor it to their customers needs. However, prior to our engagement they were limited with what they could do online – we needed to take their robust customization options and make it easy to use on the site for desktop and mobile.

Going Next Level With Their Aesthetic.

Ironside caters to 16-25 year old gamers. They’re used to major level game production graphics and aesthetics, and the Ironside website needed to hold up to that. We needed to create an aesthetic that lined up with their gaming experiences and add little ‘easter eggs’ along the way.

What We Did

Digital Strategy 

UI/UX Design 

Full-Stack Development 

Illustrations 

Custom Product Customizer

Platform

WooCommerce WooCommerce

WordPress WordPress

Ironside Computers builds gaming systems because they love gaming. Their philosophy is that while anyone can do something well, passion is what truly inspires excellence.

Annual Growth
+ 0 %
Higher Average Order Value
+ 0 %
International Awards
30

The Challenge

Improve the customization process for a reputable brand with a large social media following.

Before this partnership, Ironside was already a reputable brand in the gaming industry. They had a significant following on social media and on their YouTube channel; however, their website’s user experience (UX) left a lot to be desired. 


The biggest problems for Ironside lay with their customization process. They knew that taking action could improve the customer experience, which would ultimately help them grow their brand and business.

Want to Create Something Memorable?

We partner with brands like yours to create websites your customers will remember, vastly improve your key metrics, and display your brand with pride.

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