The Objective

For their new website, EnergyHub wanted to build more credibility with utility providers and to create a more accessible user experience to better demonstrate their wide range of capabilities.

Unique Problems to Solve

Establishing Expertise

Each product has a ritual and story behind them. Previously the stories of each product were hidden and difficult for customers to access so we worked to improve the product page design and draw more attention and focus to that particular copy as part of end user experience design.

Updating the Experience.

Because EnergyHub is a leader in an ever-advancing industry, their site needed to not only have the most up-to-date information, it also needed a better way to communicate this information to the people that could use it. In other words, they wanted to improve accessibility without diluting the important information they needed to convey.

What We Did

Digital Strategy 

UI/UX Design 

Full-stack Development 

Hubspot Blog / Integration 

Icon / Asset Creation

Platform

WordPress 
Hubspot
 

Home Page

Since credibility was at the forefront of this website redesign, the homepage doesn’t waste any time in showing off what EnergyHub can do. The header immediately introduces a call to action to view their management solutions. Meanwhile, just below that, the homepage includes a list of some of their biggest customers to reinforce their experience in the field. Ultimately, the homepage establishes that EnergyHub is an expert in their industry, and they have the data to prove it.

UX Elements

Mouseover animations create visual reinforcement for users as they navigate the website.

Solutions Slider

The expandable and collapsible solution slider highlights key value points through titles and provides visitors with more details when clicked to mitigate information overload.

Platform Page

To further explain the service that EnergyHub provides, a dedicated page details the various uses and capabilities of their management system. Altogether, it’s a fairly comprehensive platform, so the information is broken down into more manageable sections. After establishing this information, users can request a demo to test the features outlined on this page.

Platform Page.

Beyond the platform itself, EnergyHub’s website features additional information for specific industries—electric vehicles, in this example. This page highlights the features and statistics behind this solution in a straightforward and readable format. If the user wants to investigate further, the page also includes a downloadable fact sheet and a whitepaper, which is a great opportunity for lead generation.

Company Page

Beyond the platform itself, EnergyHub’s website features additional information for specific industries—electric vehicles, in this example. This page highlights the features and statistics behind this solution in a straightforward and readable format. If the user wants to investigate further, the page also includes a downloadable fact sheet and a whitepaper, which is a great opportunity for lead generation.

Want to Create Something Memorable? 

We partner with brands like yours to create websites your customers will remember, vastly improve your key metrics, and display your brand with pride.

 

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